As a birth of a new year holds many promises of buzz and excitement, here at Collactive we strived to release a better system before the year ends, so you’ll have all the tools you need to start making buzz from the very beginning. Below are some highlights of some of the new features: (more…)

Shana over at Collective Thoughts has written up a great analogy of social media to high school. You have your popular crowds, your club and even the goodie-goodies and bad boys. Let’s stretch out the analogy a little further, into the world of causes and politics.

Many years ago we held mock elections at my school. I was active for one of the major parties. We held lots of meetings, put up posters and took part in some heated debates. Come election day, we were cautiously optimistic. The result?

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YouTube is a great way to get your message out. The most viewed YouTube video ever, “evolution of dance”, was viewed more than 53 million times. “Vote Different”, an Obama ad, was seen by three and a half million people. Those are amazing numbers - many organizations would be happy with even a fraction of those views for their own videos.

Unfortunately, without a well planned and properly executed promotion plan, even a great video won’t have a real chance of attracting more than a few thousand viewers. You have to find a way to make your video stand out from the millions of videos available on YouTube and the tens of thousands of new videos that are uploaded daily.

Here are ten tips we’ve gathered here at Collactive, to help you promote your next YouTube video: (more…)