Relationships on the web are similar to relationships in real life, they disappear when ignored and flourish when built and maintained. Simple as that. Equivalently, social media success is reached as reciprocating relations last. 

Here at Collactive, we believe in reciprocity, and so listen and respond to our customers and to this dynamic fast changing social media market.  I am glad to be with such a team of professionals that work hard to research and study, and reflect their knowledge of best practices learned, to develop a better product for us.

So with this enthusiasm, I’d like to share with you just a sneak preview of Collactive’s latest product release. With that key component of social media in mind, fostering long relationships, we’ve incorporated the blogosphere network into our product pipeline. We’ve also added additional features that enhance our customers’ user experience with our service.

Coming full circle, these developments and more are our way of reciprocating back to the community and nourishing the relationships with partners, customers and colleagues.