More than a million individuals visit Digg’s front page and sift through the stories each day. A story that reaches the front page will be “hit” with a maelstrom of 10-20K unique visitors within a matter of hours, a phenomenon so incredible that it received its own name - the “Digg effect”, and is known to bring webservers to their virtual knees. However, getting enough votes to reach the front page proved to be an almost impossible feat. In this article we wanted to show a new, different approach for getting an audience for your cause with Digg - an approach that is ethical, effective and quite fulfilling.

Many users try to tap into the shortlist of Digg’s viewers and promote their own content, just to find that it is much harder than it seems. Out of the 4000 articles submitted daily to Digg, only a hundred, one in forty, reach the front page. Even the top Digg users, who know every nook and cranny, can’t seem to get more than 25% of their stories to the front page. The usual case for a casual story submitter is to have his article ignored completely, without even a single vote, ignoring the article’s possibly superb content.

On first sight, it may seem that the Digg social editorial experience is limited to none but the site’s “top dogs” but this is far from true. If you really believe in your cause and are ready to invest time to promote it within the Digg community, we can offer a method with which you can make sure your cause receives the attention it deserves. (more…)

As a birth of a new year holds many promises of buzz and excitement, here at Collactive we strived to release a better system before the year ends, so you’ll have all the tools you need to start making buzz from the very beginning. Below are some highlights of some of the new features: (more…)

Shana over at Collective Thoughts has written up a great analogy of social media to high school. You have your popular crowds, your club and even the goodie-goodies and bad boys. Let’s stretch out the analogy a little further, into the world of causes and politics.

Many years ago we held mock elections at my school. I was active for one of the major parties. We held lots of meetings, put up posters and took part in some heated debates. Come election day, we were cautiously optimistic. The result?

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